Scantrust, the all-in-one QR code solution for global brands, has acquired Trust Codes. The move extends Scantrust’s foothold to New Zealand and Australia. 

By integrating Trust Codes’ assets and customer base, Scantrust deepens its impact in numerous verticals. They include infant nutrition, food and beverage, and the regionally important wine industry. The move combines regional expertise with an international technology supplier serving global brands. It also increases access to a comprehensive suite of tools for anti-counterfeiting, product traceability, regulatory/industry compliance (DPP & GS1 Digital Link) and consumer engagement solutions.

“Trust Codes has built a solid reputation in New Zealand and Australia, and by bringing their assets and customers into the Scantrust ecosystem we reinforce our position as a preferred partner for brands navigating the complexities of global supply chains, GS1 Digital Link deployment, and Digital Product Passport compliance,” states Nathan Anderson, CEO and co-founder, Scantrust. “We are committed to maintaining the high standards of service that Trust Codes customers expect.”

Strategic Highlights

The Trust Codes acquisition brings together complementary strengths to deliver more value to global brands with:

• Regional expansion. This acquisition gives Scantrust an established presence in New Zealand and Australia. Plus, it also maintains support for the growing regional customer base.
• Vertical expertise. Experience in Infant Nutrition, Wine, and Food & Beverage. This aligns with already established leadership in the wine sector via U-label by Scantrust. This is a top solution for wineries and wine distributors that need to comply with regional regulations.
• Enhanced technical capabilities. Inline printing and QR code serialization tools leverage a broader toolkit for supply chain visibility, anti-counterfeiting, and consumer engagement. This is especially valuable for regulatory compliance.

“With Scantrust taking over, our customers gain a stable long-term partner and immediate access to world-class innovation and a scaled technology stack,” says Paul Ryan, co-founder, Trust Codes. “This ensures they are well-positioned for the future of connected products and upcoming compliance.”

Commitment to customer continuity

The move ensures continuity for existing Trust Codes customers. They include Bubs Australia, Manuka Health, Blackmores, and NZ Story Group, an agency of the New Zealand Government that operates the Fernmark program. This is a top priority and will be reflected in the early days of this new phase, post-acquisition.